3 Ad Metrics Cheat Sheet

Stop drowning in dashboards. This cheat sheet breaks down the only ad metrics that truly matter — Cost Per Lead, Click-Through Rate, and Conversions — plus one bonus metric for when you’re ready to scale.

In under five minutes, you’ll know exactly what to track, what to ignore, and how to read your results like a pro.

✅ Easy to read

✅ Beginner-friendly, expert-approved

✅ Instantly actionable insights